I recently photographed a branding session at Almond Nail Bar‘s Park City location in Winnipeg, capturing authentic moments for their marketing and online presence. The goal was to capture real-life customers enjoying their nail service experience to highlight the quality, care, and attention to detail that sets Almond Nail Bar apart from the average nail salon.
Although branding photography often involves professional models, stylists, props, and a carefully curated shot list, lifestyle branding sessions offer a different perspective by showcasing real customers and authentic experiences. Both types of photo sessions have an important role in telling a brand’s story, and that’s why Almond Nail Bar chose to add this type of session to compliment the many styled branding shoots we’ve done in the past.
The plan was to take photos of their skilled nail technicians as they pampered their guests, but also to showcase the clean, friendly and professional space that they provide for everyone that walks into their stores. This was a fun shoot, and I enjoyed editing it as much as shooting it!
Here are a few of the images that were captured:
